SWOT Analysis Of The Exixtence Of Financial Technology (FINTECH) On The Ease Of Transaction Process Financial Transaction Process In Palembang

Authors

  • annisa ramadhani Universitas Islam Negeri Raden Fatah Palembang
  • chandra Zaki Maulana
  • Mail Hilian Batin

Keywords:

Financial Technology (FinTech), Analisis SWOT, IFAS, EFAS, Matriks Grand Strategy

Abstract

The full title of this paper is "SWOT Analysis of the Presence of Financial Technology (FinTech) towards the Ease of Financial Transaction Process in Palembang" . The growing use of financial technology in Indonesian culture is the driving force behind this study, which aims to assist financial technology experts in making financial transactions easier in the community, particularly in Palembang City. Being able to objectively evaluate the internal and external circumstances of the company will be critical in order to compete with other sharia and/or non-sharia financial institutions. Due to its size, Indonesia presents a plethora of opportunities for FinTechs, and this study attempts to address current and/or future issues and tactics that FinTechs can employ. . The approach in question is how financial institutions can own good digital marketing talent as well as data management and analysis technology in the current globalization era. As a result, the researcher attempted to use the SWOT analysis method to analyze the possibilities, threats, vulnerabilities, and strengths possessed by financial institutions. Technology Several stages were followed by the researcher in this qualitative investigation. The first step in creating the IFAS and EFAS matrix is assigning weights to calculate the combined score of the IFAS and EFAS variables: SO, WO, ST, and WT. After the research was completed, the results showed that FinTech is in a favorable position because its strengths and opportunities outweigh its weaknesses and are represented in a positive graph, taking into account the threats and weaknesses, the researcher provided the findings of the Grand Strategy Matrix study in response to the graph findings.

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Published

2022-12-10