Pengaruh Kepuasaan Muzakki, Akuntabilitas dan Transparansi Terhadap Loyalitas Muzzaki Pada BAZNAS Kabupaten Ogan Komering Ilir

Authors

  • oka Leovardi Universitas Islam Negeri Raden Fatah Palembang

Keywords:

Muzakki Satisfaction, Accountability, Transparency, Muzakki Loyalty

Abstract

This research aims to find out how the independent variables, namely muzakki satisfaction, accountability and transparency, influence muzakki loyalty. The data collection method used in this research is using a questionnaire using a Likert scale. The population used in this research was 50 people. In this research there were 50 samples using sampling techniques based on saturated sampling techniques. Using the t test, F test and determinant coefficient (R2) the research results showed that muzakki satisfaction had no effect and was not significant on muzakki's loyalty to BAZNAS Ogan Komering Ilir district. With a calculated t-value of 0.365 < t-table of 1.67793, with a significant value of 0.717 > α = 0.05 so that Ho is accepted and Ha is rejected. The research results show that accountability has a positive and significant effect on muzakki loyalty at BAZNAS in Ogan Komering Ilir district. With a calculated t-value of 2.875 > t-table of 1.67793, with a significant value of 0.006 < α = 0.05 so that Ho is rejected and Ha is accepted. The research results show that transparency has a positive and significant effect on muzakki loyalty at BAZNAS in Ogan Komering Ilir district. With a t-count value of 2.382 > t-table of 1.67793, with a sig number of 0.021 < α = 0.05 Ho is rejected and Ha is accepted.

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Published

2022-12-10