Market Driven Journalism Practices In Disaster News Connected With Myths In Online Media Mapaybandung.Com


  • Rofi Arifianto Universitas Islam Nusantara, Bandung
  • Ratu Arti Wulan Sari Universitas Islam Nusantara, Bandung
  • Rosmala Dewi Universitas Islam Nusantara, Bandung


Market Driven Journalism, Disaster News, Myth News,


Media Mass media, one of which is online media, does not only act as a social institution but also as a business industry. The presence of the business industry within the media means that the media not only plays a role in being a medium of information for the benefit of society but also carries out business activities. In disaster reporting, for example, news that should be presented in accordance with the rules of disaster journalism contains news that is connected to myths. In fact, myths are not included in journalism, because they are not considered facts. Meanwhile, in journalism principles, it is required to have fact verification. Even so, myths are something that people like, especially because the Indonesian people's background is closely related to things related to myths. Market driven journalism is a journalism practice that relies on market desires. As much as possible, the media presents or produces news according to what the market wants, especially the source (news) market and advertisers. Through this research, researchers want to know the role of sources (news) and advertisers in selecting disaster news that is connected to myths in the media. This research uses market driven journalism theory, John McManus, which says that journalism practice is driven by the market. This research uses a qualitative approach with descriptive study methods. Data collection uses observation, interviews and documentation. Interviews were conducted with the editorial and marketing staff of The results of this research show that the source market (news) and advertisers have a big role in selecting disaster news that is connected to myths in the media, which ultimately results in the media no longer being public-oriented but business-oriented.